10/5/2011

Fresh perspectives on strategic CSR

Strategic CSR is still very much under development. The “Shared Value Concept” promoted by Michael Porter and his colleagues at Harvard Business School has emerged as a best practice in the field.

In global CSR programs, national differences must be managed carefully, especially where a global program is adopted locally, which often is the case in Sweden. Locally, CSR can be an effective and profitable door-opener to new markets and organizational change. These are all topics to be dscussed at this seminar on strategic CSR.

Date:           Wednesday, October 5, 2011
Time:          16:00-17:30 followed by mingle, beverages and appetizers
Venue:        Ernst & Young, Jakobsbergsgatan 24, Stockholm
Cost:           Free of charge (please see below for no-show fee)

Agenda

Welcome by Berit Salheim, AmCham Sweden and Håkan Ulrichs, Partner, Climate Change & Sustainability Services, Ernst & Young.

Inroduction by Anders Johansson, Corporate Affairs, Microsoft, and Chairman of the AmCham CSR Committee.

Moderators: Tommy Berglund, Head of CSR Services, Halvarsson & Halvarsson and Gary Baker, Client Service Director, Ernst & Young.

Speakers:

- Mark Pfitzer, Managing Director, FSG, Zurich
Strategic CSR;the "Shared value concept"

- Noel Morrin, Senior Vice President Sustainability, Skanska
"National differences in CSR; Swedish vs British-US traditions"

- Peter Bodor, Public Affairs and Communications Director, Coca Cola
"Local adaptations of global CSR programs"

- Closing remarks by Marie Baumgarts, Manager, Climate Change and Sustainability Issues, Ernst & Young

Please register at amcham@chamber.se by September 30.
Limited number of places. To avoid a no-show fee of SEK 200, please cancel at least 24 hours before the event.