This year’s presentation of Edelman Trust Barometer 2010 organized together with Edelman and CSR Sweden!

The presentation was made by Michael Burrell, responsible of Public Affairs, Edelman EMEA and Marianne Bäärnhielm, Managing Director, Edelman Stockholm.

- See the summery about Sweden here.
- See the global executive summery here.


The presentation was followed by a panel discussion moderated by Kaj Török. The panel included Lise Bergh, Generalsekreterare Amnesty International Sverige, Ann-Sofie Olsson, tf kommunikationsdirektör Svenska Spel, Pär Larshans, CSR-chef, MAX and Roger Tiefensee, riksdagsledamot Centerpartiet.

The Edelman Trust Barometer measures individuals’ trust in corporate organisations and institutions. This year’s survey comprises 22 countries, including Sweden, and 4 875 individuals 25-65 years old. Richard Edelman, CEO of Edelman Public Relations Worldwide, presented this year´s results at World Economic Forum in Davos on January 26.

For more information see http://www.edelman.com/trust/2010/

If you have any questions you are welcome to contact Håkan Jarlenius at Edelman Stockhollm: 
Hakan.Jarlenius@edelmanufo.com